Privacy policy declaration

In certain cases, we use cookies. Cookies are small text files that are temporarily or permanently saved on your computer when you visit the website. Many cookies are technically necessary, as certain website functions cannot be guaranteed without them. The main purpose of cookies is to analyse general visitor behaviour in an anonymised way in order to continually improve the website.

The following data can be transmitted in this way:

• Search terms entered
• Frequency of page views
• Use of website functions

The user data collected in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to the accessing user. The data is not stored together with other personal user data.

The use of cookies is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the storage of cookies for the technically error-free and optimized provision of our services. Analysis cookies are used for the purpose of improving the quality of our website and its content. If consent to the storage of cookies has been requested, the cookies in question are stored exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR).

Sie können Ihren Browser so einstellen, dass Sie über das Setzen von Cookies informiert werden und Cookies nur im Einzelfall erlauben, die Annahme von Cookies für bestimmte Fälle oder generell You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

[Translate to bkw.ch: EN:]

We use Cookiebot CMP which is provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, tel.: + 45 50 333 777, email: mail@cookiebot.com. Cookiebot automatically generates a cookie notice which is consistent with the data protection regulations for visitors to our website. Additionally, Cookiebot scans, monitors and evaluates all cookies (first-party and third-party cookies) and tracking tools on our website. This means that the cookie notice you see is always up to date and consistent with the data protection regulations, enabling you to decide for yourself what cookies to accept and reject.

If you accept cookies, the following data is transferred to Cybot, stored and processed:

• The IP address of the end user in anonymised form (the last three characters are changed to «0»).
• The date and time of your consent.
• The user agent of your browser.
• The URL from which you provided your consent.
• An anonymous, random and encrypted key.
• The consent status of the end user which serves as evidence that consent has been given.

We use this data to ensure that our website is fully functional.

The key and consent status are also stored in your browser in the cookie named «CookieConsent» so that the website is able to automatically read and track your consent on all subsequent page enquiries and future sessions for up to 12 months. The key is used as evidence that consent has been given and for an option which checks whether the consent status stored in your browser has changed in relation to the original declaration of consent which was sent to Cybot. Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

All User Data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot Service.

«Bulk consent» is active on our website. This means that one single declaration of consent gives consent to multiple websites. When you give consent, a separate, random, unique ID is also stored. Once all of the following criteria are met, this key is stored in the encrypted third-party cookie «CookieConsentBulkTicket» in your browser.

• You activate bulk consent in the service configuration settings.
• You allow cookies from third parties in your browser settings.
• You have deactivated “Do not track” in your browser settings.
• You accept all or at least certain types of cookies when you give consent.

You can prevent the collection and processing of your data by cookiebot.com by disabling script codes in your browser or installing a script blocker in your browser.

Cookiebot provides more information about this at ww.cookiebot.com/de/privacy-policy/

The hosting services offered by Nine Internet Solutions AG and Microsoft Azure are used to provide infrastructure and platform services, database services, computing capacity, security measures and storage space as well as technical maintenance services, which we use to operate our online services.

As with any connection to a web server, certain technical data is logged and stored by our web hosting provider’s server.

This data includes

• the IP address
• operating system of your device
• the data, the access time,
• the type of browser and the browser request including the origin of the request (referrer).

This is necessary for technical reasons in order for us to make our website available to you. The web hosting provider takes technical and organisational measures to protect this data against unauthorised access and does not share it with third parties.

If this involves us processing personal data, we do so to offer you the best possible user experience and to ensure the security and stability of our systems (Art. 6 para. 1 lit. f GDPR).

This website uses features of Cloudflare. It is provided by Cloudflare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA.

Cloudflare provides a globally distributed content delivery network with DNS. The flow of information being transferred between your browser and our website is routed through the Cloudflare network. As such, Cloudflare is able to analyse data traffic between users and our website in order to detect and prevent attacks on our services, for example. Additionally, Cloudflare might place cookies on your computer for the purposes of optimisation and analysis. This is to serve our legitimate interests – which are, on balance, overriding – in optimising how our website is marketed. More information is available at Cloudflare Privacy Policy.

Cloudflare provides more information about this via the following link: :  https://www.cloudflare.com/de-de/privacypolicy/

If you contact us by e-mail or telephone, we will store and process your inquiry, including all personal data (name, inquiry), for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

We use Google Analytics, a web analysis service of Google LLC (“Google”) for the analysis, optimisation and efficient operation of our website. Google uses cookies. The information that the cookie (or similar technology) generates about your use of our website is usually transmitted to and stored on a Google server in the USA.

Google uses this information on our behalf to analyse your use of our website, to compile reports on website activity and to render other services for us that relate to your use of this website and the Internet. This may involve using your processed personal data to create anonymous user profiles. 

We only use Google Analytics with activated IP anonymisation. This means that Google will truncate the IP address of your device. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address provided by your browser will not be merged with other Google data. You can prevent cookies from being stored by changing the corresponding settings in your browser software. Furthermore, you can object to the data that the cookie generates about your use of the website being sent to and processed by Google; this can be done by downloading and installing the browser plugin from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Further information about how Google uses data and about the different settings and ways to object can be found in Google’s privacy policy and in Google’s ad personalisation settings.

Your personal data will be deleted or anonymised after 14 months.

We also use Google Data Studio to visually generate user-defined reports and interactive dynamic dashboards for our users.

We only use data from Google Analytics for this purpose. The web tool does not require a local application and can be launched over the web. Access is through a browser and the data sources are connected through Google Data Studio directly. For more information about Google Data Studio, visit: support.google.com/datastudio/answer/6283323

We use the online marketing tool Google Ads to publish ads in the Google Display Network (e.g. in search results, in videos, on websites) so that the ads are displayed to users who may be interested in them. This allows us to display ads for and within our website in a more targeted manner, so that you only see ads that you might be interested in. If you are shown ads for products/services that you have demonstrated an interest in on other websites, this is called “remarketing”. When our website (or another site on which the Google Display Network is active) is accessed, Google immediately executes a Google code, and (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With the help of these, an individual cookie (i.e. a small file) is stored on your device (similar technologies may be used instead of cookies). This file contains information about which webpages you have visited, which content you are interested in and which offers you have clicked on. In addition, technical information is collected about the browser and operating system, referring websites and the time of the visit, along with other data relating to the use of the website.

We also receive an individual «conversion cookie» that collects different information on your device. The information collected with the help of this cookie is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page featuring a conversion tracking tag. We do not receive any information that could be used to personally identify the user.

Your usage data is processed anonymously within the Google Display Network. This means that Google does not store and process details such as your name or email address; instead, it processes the relevant cookie-related data within anonymous user profiles. Thus, the ads are not managed and displayed by Google for a specific identified person but, instead, for the cookie holder irrespective of who they are. This does not apply if you have provided Google with express consent to process your data without this anonymisation. The collected information is transmitted to Google and stored on Google’s servers in the USA.

Further information about how Google uses data and about the different settings and ways to object can be found in Google’s privacy policy and in Google’s ad personalisation settings.

Google Optimize is a testing tool from Google that can be used on our website to optimise pages and improve the user experience. Google Optimize makes it possible to test different variants of a webpage at the same time. This allows us to evaluate which variant best meets the needs and expectations of our users.

For this purpose, Google Optimize collects user data through the Google Analytics cookie, which is described in detail in the «Google Analytics» section above.

The collected personal data is processed by Google Optimize in the USA. Further information can be found in Google’s privacy policy.

You can deactivate Google Optimize tracking at any time via the link provided in the «Google Analytics» section of this privacy policy (opt-out).

On our website, we use the conversion and tracking tool «Bing Ads», offered by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. If you visit our website via a Microsoft Bing ad, Microsoft will store cookies on your device to enable your use of our website to be analysed («conversion tracking»). This allows us and Microsoft to recognise that someone has clicked on an ad, has been redirected to our website and has reached a previously defined target page («conversion page»). We only see the total number of users who have clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are stored and no personal information about your identity is shared.

If you do not wish to participate in the Bing Ads tracking process, you can deactivate the necessary placement of cookies by changing your browser settings or visiting Microsoft’s opt-out page.

Further information about data protection and the cookies used by Microsoft Bing Ads can be found in Microsoft’s privacy statement.

We integrate videos from the platform “YouTube”, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. Further information can be found in Google’s privacy policy, Opt-out: https://adssettings.google.com/authenticated.

On our website, we integrate the function for identifying bots when completing online forms, for example («ReCaptcha»), offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Further information can be found in Google’s privacy policy at www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

On our website, we integrate the service “Google Maps”, offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. In particular, the processed data may include IP addresses and location data of the users; however, these are not collected without the users’ consent (which is usually provided in the settings of their mobile devices). The data may be processed in the USA. Further information can be found in Google’s privacy policy, Opt-out: https://adssettings.google.com/authenticated.

We use the open source mapping tool «OpenStreetMap» (OSM). The provider is the OpenStreetMap Foundation. To use the functions of OpenStreetMap, it is necessary to save your IP address. This information is usually transmitted to an OpenStreetMap server and stored there. We have no influence on this data transfer. You can find more information on the handling of user data in OpenStreetMap's privacy policy and here http://wiki.openstreetmap.org/wiki/Legal_FAQ.

This website uses Google Tag Manager. Google Tag Manager can be used to manage website tags via an interface. The Tag Manager merely implements tags. No cookies are installed and no personal data concerning users is processed. Google Tag Manager triggers other tags that may collect data. However, Google Tag Manager does not process any personal data and does not install cookies.

Further information about how Google uses data and about the different settings and ways to object can be found in Google’s privacy policy and in Google’s ad personalisation settings.

Google provides more information about this at https://privacy.google.com/businesses/compliance/.

Our website uses the Google Marketing Platform (formerly Google Doubleclick) from Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland. The Google Marketing Platform uses cookies to display ads which are relevant to you, improve campaign performance or prevent you from seeing ads multiple times.

Google uses a pseudonymised cookie ID to track what ads have been shown in what browser and what ads are clicked on, enabling it to prevent you from seeing them multiple times. Additionally, Google can track conversions relating to ad requests with cookie IDs. This is the case, for example, when you visit the advertiser’s website and purchase something there after seeing an ad. According to Google, these cookies do not contain personal information.

Your browser will establish a direct connection with the Google server automatically. We have no control over the scope and continued use of the data collected by Google through this service. According to Google, the integration of these services means that Google receives the information that you have visited the relevant section of our website or clicked on one of our ads. If you are registered with a Google service, Google can link the visit with your account. Even if you are not registered or logged into Google, it is possible that the provider will gain access to and store your IP address.

You can change the settings in your browser to prevent tracking (e.g. deactivating third-party cookies), deactivate conversion tracking cookies by blocking cookies from the domain www.googleadservices.com in your browser settings and deactivating interest-based ads from providers that are part of the self-regulation initiative «About Ads» by visiting http://www.aboutads.info/choices. However, please note that in this case, you might not be able to make full use of all the features of this website.

Alternatively, you can visit the following page to deactivate DoubleClick cookies: https://www.youronlinechoices.com/uk/your-ad-choices.

For more information about the Google Marketing Platform, visit https://marketingplatform.google.com/. More information is also available from the Network Advertising Initiative (NAI).

Further information about how Google uses data and about the different settings and ways to object can be found in Google’s privacy policy and in Google’s ad personalisation settings.

This website uses the service from Hotjar to improve user-friendliness. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). Mouse clicks, mouse movements and scrolling can be recorded. Likewise, keyboard inputs on this website can be recorded. No personal information is recorded in this process. Hotjar uses a tracking code to collect and transmit your data. As soon as you visit our website, the Hotjar tracking code automatically collects the data relating to your activity and stores the data on the servers of Hotjar (in Ireland). The cookies installed on your computer or end device by the website also collect data. For more information about how Hotjar works, please visit this page: https://www.hotjar.com/privacy. Source: www.swissanwalt.ch.

Please click here to opt out of data collection by Hotjar: https://www.hotjar.com/opt-out.